I met her through a friend in the theatre community and was immediately enchanted by her wit, style, and killer smile. I’ve known for a while now that she yearned to make the leap into self-employmenthood wanting to finally fulfill her dream of being an image consultant. She’s recently taken the big step and I couldn’t be happier for her. Ok, that’s not true. I was even happier when I realised she needed to test out a new service and would offer me a substantial discount to be a guinea pig. Yes please!
I had the pleasure of trying out Jes’s Style Direction service. I wasn’t sure what I was getting myself into at first, but now that it’s done I am so glad I went through it. During our first session, Jes asked me a ton of questions ranging from tame to fairly personal about all aspects of my life (fashion, home, employment, health, etc.). Then over the next week I had to do 19 pages of homework. No joke. 19 pages!!! And it was all worth it. Who doesn’t like spending time thinking about objects you love, or finding inspiring images, or rewatching favorite movie clips? Once Jes had a chance to look at all my answers, we got together for my second session. The second session’s purpose was to narrow down my style to two words – my core word and my edge word. With the core being worth 80% and the edge worth 20%, the idea is that I now have a sense of who I am and can make better stylistic choices. For example, she claims that it’ll be much easier for me to shop now because I’ll be able to discount 70% of the stores in a mall instead of driving myself insane trying to find something that screams “me” in a place that is nothing like me. Or I’ll have a better sense of why a certain room in my home doesn’t feel comfortable, because I’ll start recognising which objects don’t satisfy my emotional and practical needs. Or it’ll make putting outfits together easier because I just have to dress with my core word in mind and accessorise thinking of my edge.
In her words this can feel like a “hippy dippy” process, but Jes does an amazing job of making the intangible become practical. She was full of useful suggestions on how I could concretely apply this new direction to all elements of my life, from how I dress to what art I might buy to how I interact with my family and friends.
I’m not getting paid to sell you on Jes. Jes sold me on Jes. You can tell that, through her new challenges, she is taking the time to better understand herself and her bran.
And that confidence and enthusiasm is contagious.
Check her out: www.jeslacasse.com